For Truck Operators
Effective Date: July 20, 2026 | Last Updated: July 20, 2026
These Terms govern use of HeyTruk by food-truck operators. If you're using HeyTruk to find trucks, see the Fan Terms of Use instead.
HeyTruk is a discovery and marketing platform that helps fans find your truck and helps you reach the people nearby who want to visit you. These Operator Terms are the agreement between you — the truck operator — and us. They cover what you can do on HeyTruk, what you're responsible for, and the promises you make when you list a truck.
These Operator Terms of Use ("Terms") are a legally binding agreement between you, on behalf of the Truck you represent, and Wuforia LLC, doing business as "Snackery Labs," a New Jersey limited liability company ("Company," "we," "us," "our"). By accessing or using the Service as an Operator, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Service.
What HeyTruk is — and is not. HeyTruk is an online discovery and marketing platform that connects fans with food trucks. HeyTruk is not a merchant, food-preparation business, reseller, delivery service, or payment processor. We do not take orders, process payments, collect or remit your taxes, handle tips, integrate with your point-of-sale, or pay you out. Any sale of food and any Deal is solely between you and the fan, transacted at your truck. Nothing in these Terms creates a partnership, joint venture, franchise, employment, or agency relationship between you and us; you operate as an independent business, and your staff are not our employees or agents.
To use the Service as an Operator, you must be at least 18 years old and have the legal capacity and authority to enter into these Terms on behalf of the Truck. By using the Service, you represent and warrant that you own or are authorized to represent the Truck you claim or manage, and that all registration and account information is true, accurate, current, and complete and will be kept updated.
You register with an email address, which we verify by sending a one-time code by email. We do not use or store a password for your account. You are responsible for keeping your account credentials confidential and for all activity under your account. Do not share your account or one-time codes with unauthorized users or non-employees. Notify us promptly of any unauthorized access. We may suspend or terminate accounts that use false information.
As an Operator, you agree to:
Some Listings are created by HeyTruk from publicly available information (such as a Truck's public social media, website, or business listings) before any Operator has claimed them, to help Fans discover Trucks not yet active on HeyTruk. If you are the owner or authorized representative of a Truck, you may claim your Listing to manage it, or request its correction or removal by contacting merchants@heytruk.com. We may verify claims and may decline, suspend, or reassign a claim we believe is unauthorized or inaccurate. We may remove or suspend any Listing that creates undue regulatory, health-and-safety, or legal risk.
You retain ownership of your Operator Content. By submitting Operator Content, you grant the Company a worldwide, non-exclusive, royalty-free, sublicensable license to host, use, reproduce, display, distribute, and adapt it (including your Truck's name, logo, and images) to operate, provide, and improve the Service — including displaying your Listing, menu, schedule, Deals, and live location to Fans.
Promotional use. You also grant us a non-exclusive, royalty-free license to feature your Truck's name, logo, cover photo, menu highlights, and Deals in marketing for the Service itself (for example, our social media and website). This is limited to promoting HeyTruk; we do not sell or sublicense your Operator Content for third-party marketing. You may opt out of new promotional use by emailing hey@heytruk.com.
Your representations. You represent and warrant that you own or have all rights, licenses, and permissions needed to submit your Operator Content and to grant these licenses; that it is accurate and not misleading; that it does not infringe any third party's intellectual property, privacy, or other rights; and that you have consent to use the name or likeness of any identifiable person in it. We may remove or edit Operator Content that violates these Terms or applicable law.
You set the terms, eligibility, value, and expiration of each Deal, and you are solely responsible for honoring it. Deals are redeemed at your Truck; HeyTruk does not process any payment for a Deal or the underlying purchase. Deals must be lawful, accurate, and not misleading, and must comply with applicable advertising and consumer-protection laws. You may modify or discontinue a Deal, subject to your obligations to Fans who have already validly claimed it and to applicable law. Repeated failure to honor Deals may result in suspension or termination.
Through the Service, you may see limited information about Fan engagement with your Truck (for example, that a Fan saved you, claimed a Deal, or left a rating). You agree to: use this information only to provide and improve your service to Fans through HeyTruk; not use it for marketing or outreach outside the Service without the Fan's consent; not sell or disclose it; comply with all applicable data-protection laws (including the CCPA and the New Jersey Data Privacy Act) with respect to any Fan data you handle; implement commercially reasonable security measures to protect it; and promptly notify us of any unauthorized access to or disclosure of Fan data. Each party will keep the other's non-public information confidential and use it only for purposes of this agreement. We may use aggregated and de-identified data generated from activity on the Service for analytics and to improve the Service.
You represent and warrant that you hold, and will maintain, all licenses, permits, registrations, and health-department approvals required to operate your Truck and prepare and sell food in each location where you operate. You are solely responsible for food safety, quality, and allergen disclosure. You agree to maintain, at your own expense, commercially reasonable general liability insurance (including product and premises liability) appropriate to your business and covering claims arising from customer illness, injury, or property damage related to your Truck, food, or services, and to provide a certificate of insurance upon our reasonable request.
You agree not to:
Violation may result in immediate suspension or termination of your account and possible legal action.
We grant you a revocable, non-exclusive, non-transferable, limited license to install and use the HeyTruk operator app and Manager dashboard on devices you own or control, solely to manage your Listing, menu, schedule, Deals, live status, and account as part of your use of the Service. You may not decompile, reverse engineer, or derive the source code (except as permitted by law); modify or create derivative works; remove proprietary notices; use the app for unauthorized purposes or to compete with us; or share it with unauthorized users. You must comply with the applicable App Store or Google Play policies, which also apply to your use of the app, and the App Distributors are third-party beneficiaries entitled to enforce those store terms.
Listing and using HeyTruk is currently free for Operators. We reserve the right to introduce reasonable Operator fees or paid plans in the future, and if we do, we will provide at least 30 days' notice by email or through the Service before they take effect. Where paid plans are offered through a mobile app store, billing, renewal, and cancellation are handled by that store under its policies. Because HeyTruk does not process transactions at your truck, there are no order fees, payouts, or refunds handled by us.
The Service — including its source code, software, design, functionality, and the HeyTruk name and branding (the "Marks") — is owned by the Company and protected by copyright, trademark, and other laws. Except for the licenses expressly granted here, we reserve all rights, and you may not copy, reproduce, republish, distribute, sell, or exploit any part of the Service, its content, or the Marks without our prior written permission. You retain rights in your own Truck name, logo, and Operator Content, subject to the licenses in §7.
If you believe Content on the Service infringes a copyright you own or control, send a written notice to our designated agent at hey@heytruk.com (subject: "DMCA") with the information required under 17 U.S.C. § 512(c)(3): your signature, identification of the work and the infringing material and its location, your contact details, a good-faith statement, and a statement under penalty of perjury that the notice is accurate and you are authorized to act for the owner. We may remove infringing material and terminate repeat infringers. Misrepresentations may create liability under § 512(f).
The Service is provided "as is" and "as available" without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or that it will generate any particular level of visits, orders, or revenue for your Truck.
To the maximum extent permitted by law, the Company and its officers, employees, and agents will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, lost revenue, or loss of data, arising from your use of the Service. Except for liability arising from our gross negligence, fraud, or willful misconduct, our total liability to you for any cause will not exceed the greater of the amount you paid us in the six (6) months before the event and one thousand dollars ($1,000 USD).
Nothing here limits liability that cannot be excluded under applicable law. Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.
You agree to defend, indemnify, and hold harmless the Company and its officers, directors, employees, and agents from any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your Operator Content or your Listing; (b) your Truck, food, or Deals, including any customer illness, injury, or allergen claim; (c) your use of the Service; (d) your breach of these Terms or your representations and warranties; (e) your violation of any law, including food-safety, licensing, tax, or data-protection law; or (f) your violation of any third party's rights. We may assume exclusive defense and control of any matter subject to indemnification, at your expense, and you agree to cooperate.
These Terms remain in effect while you use the Service. You may stop using the Service and delete your account at any time. We may suspend or terminate your account or access for breach of these Terms, unlawful or harmful conduct, or risk to Fans or the Service, and either party may terminate for convenience on 30 days' notice. On termination, your access is revoked and your Listing may be removed or reverted to an unclaimed state; certain data is handled as described in our Privacy Policy.
These Terms are governed by the laws of the State of New Jersey, without regard to conflict-of-law principles. The parties will first attempt to resolve any dispute informally for at least thirty (30) days after written notice. Any unresolved dispute will be finally resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules, seated in New Jersey, except for intellectual-property disputes, claims of unauthorized use, and requests for injunctive relief. You may opt out of arbitration by emailing hey@heytruk.com within 30 days of first accepting these Terms; opt-out disputes will be resolved in the state or federal courts located in New Jersey. Arbitration is limited to the parties individually; no class, consolidated, or representative proceedings are permitted. No dispute may be brought more than one (1) year after the cause of action arose.
We may send you account-related messages by email and, if you enable it, SMS (for example, verification and account notices). Reply STOP to opt out of SMS; standard message and data rates may apply. You consent to receive communications from us electronically and agree that electronic records and signatures satisfy any requirement that communications be in writing.
Neither party is liable for any failure or delay in performance caused by conditions beyond its reasonable control, including acts of God, government actions, pandemics, natural disasters, cyberattacks, power outages, or network failures.
Sections that by their nature should survive termination will survive, including §7 (licenses granted), §9 (Fan Data & Confidentiality), §14 (Intellectual Property), §16 (Disclaimer & Liability), §17 (Indemnification), and §19 (Dispute Resolution).
Entire agreement. These Terms and our Privacy Policy are the entire agreement between you and us regarding your use of the Service as an Operator. Severability. If any provision is invalid, the rest remain in effect. No waiver. Our failure to enforce a provision is not a waiver. Assignment. You may not assign these Terms without our consent; we may assign them in a merger, acquisition, or sale of assets. Changes. We may modify these Terms and will notify you of material changes by email or through the Service; continued use after changes are posted constitutes acceptance.
For questions about these Terms, contact hey@heytruk.com. A postal address is available upon request.
By using HeyTruk as an Operator, you acknowledge that you have read, understood, and agree to be bound by these Operator Terms of Use.
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